Marathon Sponsorships
Coolmate Active showcases the brand's dedication to fostering a running culture and active lifestyle through marathon and triathlon sponsorships. I collaborated with +12 marathon and triathlon, gym events, managing sponsorship proposals, negotiating deals, developing activation plans, and overseeing activities to ensure successful collaborations.
Contributed to developing the sponsorship strategy and framework for potential marathon and triathlon events in Vietnam.
Marathon Sponsorship Strategy
Marathon Sponsorship Strategy
Collaborated on planning the timeline for sponsorship programs, coordinating with partners, vendors, and internal teams to ensure project timelines are successfully met.
Developed content plans for Coolmate's sponsorship programs throughout the entire collaboration process.
Marathon Sponsorship Content Plan
Social Media Posts
Sponsoring Competition Uniforms
Booth Setup & Brand Activation
Launching Sale Promotion
(pre- & post-event)